Hennekes Enchanting Business Blogging course is like fentanyl for chronic writing pain. There are multiple styles and ways to make product descriptions work for your ecommerce store, but theres much more to them than simple copywriting. I was reading The Quality of Silence and the examples were just begging me to write this post , And yes, I cant win over everyone, and thats not necessary either. Hi Henneke, This was a great and helpful post, I will try these techniques in my writing from now on. I find that, even though you are its author/innovator, you can never fully understand how your product or service impacts the lives of those who use it. Imagery is used in poetry to help the writing appeal to the senses. There are also plenty of people who dont like my writing. Thanks much for the rocking post! I thought it was a good read (especially the first 3/4). Her last smile to me wasnt a sunset. Amazing. When you think about the impact of your service on clients, its often best to ask clients to explain it to you. But when I write, my first drafts are often full of I feel (or I think). 1. From a writing perspective, the numerous descriptions of the coldness caught my attention. Thank you for stopping by again, Patrick. So thank you, please keep up the great content . Heres how Irina Bengtson describes one of my courses: I loved waking up in the mornings during this class. Effective product descriptions can possibly lure potential customers. Thank you for these tips. To be good, descriptive writing has to be concrete, evocative and plausible. But this is going to take a long time, you might be thinking, especially if you rely on product descriptions from your distributors or manufacturers. What you say is so true. It was an eclipse, the last eclipse, noon dying away to darkness where there would be no dawn. In Alfred Tennyson's "The Eagle," he conveys power and majesty in just a few lines: "He clasps the crag with crooked hands;Close to the sun in lonely lands,Ring'd with the azure world, he stands.The wrinkled sea beneath him crawls;He watches from his mountain walls,And like a thunderbolt he falls.". This sentence from The High Window strikes the perfect notes to embody its subject: She had pewter-colored hair set in a ruthless permanent, a hard beak, and large moist eyes with the sympathetic expression of wet stones.. Great reminder for me. Just close your eyes, whack on the factor 16 and have a mouthful. Think a little harder to find strong imagery to fully engage your reader. , Im glad you liked the examples, too. If you need inspiration, explore the authors linked above, or check out our quotes from poets like H.D. Hilda Doolitle and Gerard Manley Hopkins, novelists like Angela Carter, or songwriters like Tori Amos and Tom Waits. 
And the sea is magic just a little too far for me to get there daily, but I try every month. A smaller percentage of people are kinaesthetic, responding to I feel and that touches me. Its amazing how easy it is to forget whats works on us as customer when were the ones trying to describe our new line of products. I create emotion. This brand voice permeates every aspect of your online marketing: social media, SEO, paid search every customer touchpoint. I am a big fan of your blog . And even though I had no idea what I would write, it flowed out of me. It brings to mind one of many things I learned from studying NLP that while the majority of people are visual, with language that expresses their experience of the world such as I see and look at it this way, many are auditory, so their language is a little different: that sounds interesting and listen to this. 
How do you make the products rank high for Search Engine Optimization (SEO)? Dont overthink it. Heres how you take the product description formula above one step further. Take on any writing project with gusto. One of the steps they describe is how they test their content: Before we hit up journalists we test your content with a real audience of at least 1,000 people using Reddit. We are classic style, imported furniture- our tone is friendly but upmarket?? I recently read the thriller The Quality of Silence by Rosamund Lupton. I dont usually comment on older posts, but your examples are so apt, I had to congratulate you, Henneke, brilliant as always. Required fields are marked *. What a beautiful metaphor! Thank you for your lovely comment, Joan . Use that story in your product description to add more character to your item, engage your audience and win hearts and minds. Explore some examples of the different types of imagery in literature and songs. its a snow day! a hey-there friendly kind of cold. Imagery is one of the seven categories of figurative language. Very few are gustatory, responding to smell and taste references. No matter what service you supply, its easy to think your clients know what you do. by Henneke | 61 enchanting opinions, add yours? Its a kind of magic, really. There are countless examples of product descriptions, but find the best fit for your business. Other than graphics, videos can be an effective way to showcase how to use a product or why it is better than others. Is there too much imagery? When starting to craft your perfect product description, its important to determine the best format to use. Think of how to say much with few words. When I think back to the places Ive lived, my impression is often a combination of visuals, sounds and smells. I really must read that thriller, you have made a great case for it! The technical details are uninteresting outside a techie audience, but how technology changes lives is interesting for everyone. Use conversational paragraph-long descriptions to engage fans and ideal customers as well as quick bullet points with need-to-know specs to concisely convey the most important information for online shoppers. :). Hire Freelancer @ http://www.hirefreelancer.com, Great tips) I like your Who, What, Where, When, Why and How method. . Freezing? This is your opportunity to be a little creative and establish a voice (personality and tone) for your brand. Cant you download your inventory to excel, update, and reupload? Thank you Henneke, the descriptive examples you shared were fun to read and very helpful as I embark on my writing adventure. It just doesnt get any better than thisgood stuff! 2022 LoveToKnow Media. https://www.springbord.com/resources-blog?article=art-crafting-ecommerce-product-descriptions-sell, https://www.fiverr.com/andychase/write-sensational-article-saturated-with-seo-keywords. Write with piercing precision. Thank you so much, Wendy, for your lovely compliment. It has been a while since I last checked out your blog. And studio Neomam describes exactly how they develop link-worthy content for their clients. The only mattress that intelligently adapts to the human body for mind-blowing, personalized comfort. Later in the book, the cold gets worse. Add your info below to have the PDF sent to your inbox. . The various cold descriptions in the thriller are really inspirational. Is it that youre transported to foreign lands from your couch? I love your idea that writing is like jumping through puddles on a warm rainy day. Thats a good point about precision: Saying a lot with a few words is a challenge, but its a challenge I like! If youre still looking, I specialize in sizzling hot product descriptions. As you are writing in your journal, your teacher occasionally strolls by to look over your shoulder and help with your work. really). If you need help with powerful descriptions, try some figurative language to help to paint a picture and evoke emotions. Prove to your customer your brands expertise in the industry by providing all possible details theyd need to know before they ever even have to ask. They can look cold and clinical on a page instead of engaging the shoppers emotions or imagination. The word in the example sentence does not match the entry word. I know Ive said this before, but its the examples in your blog posts that take them to the next level for me. Sometimes, to stir the emotions of those you are trying to promote your product to, you have to call on those who have used the product and have been affected by it. 24-hour darkness sounds tough, too. Can you please help me with an example of a bookcase. Great write-up. Follow the three steps below to describe anything with oodles of personality . . Love you, thank you, Im so grateful for having you and your intuitive writing to support my own progress. Thank you, Sudhaara. Brilliant. Thank you for your recommendation. Writing with personality starts with being more descriptive. Theres a monster made of cold, hard as the edge of a pavement, coming towards us in the dark and its cutting through the windscreen and doors and windows and the only weapon against it is heat, but we dont have any heat. The technical details, including the use of power words and A/B tests, can be the difference between a potential buyer on your ecommerce website and those customers shopping at a competitor with similar products. 
I love your point on communicating multi-sensory experiences. Dont be afraid to name drop, either. I dont know why you feel that some people hate your writing and you want them to see the beauty in your writing. I try to make myself look around me on my daily walks. I was recently looking for clear directions on converting product descriptions. Thank you for sharing, Matthias (and for the translation!). Unfortunately, bullet points arent always the best way to tell a products story and convince target customers that they are looking at a great deal. Enjoy your writing adventure, Deborah! I wouldnt be the one for you. My dogs fur felt like silk against my skin and her black coloring shone, absorbing the sunlight and reflecting it back like a pure, dark mirror. Yep, I agree. You need goals to measure the success of product descriptions. Save my name, email, and website in this browser for the next time I comment. Your buyer personas should inform the overall form and approach toward your product descriptions, including the website design and white space on the page. I totally love the quote examples for how cold and variable cold can be and feel and soundwith words lending personality. Thank you, Paul. There was an error submitting your subscription. This is such an important topic and I love the examples you give. Know your audience. I really appreciated reading this post Henneke. On Indian Independence Day https://pricetol.com offering freedom sale for many users from 9th to 15th August 2017. Happy writing! With the right words and the proper literary techniques, imagery can bring a story to life in readers' minds. Awesome, Henneke, Youve done it again. However, if you can commit to writing product descriptions using the formula above, you can begin to see a variety of benefits: There are countless product description examples, including on platforms such as Amazon, BigCommerce and Shopify. Happy writing! Thank you for your compliment! Is it hand-crafted? Wish there was a service I could hire to do that for me! Thank you, Sue. They drive in 24-hour darkness through the frozen wilderness searching for Rubys lost father. These tips will help in framing a perfect product descriptions. Experimentation also go a long way in figuring out what works and wont work using different writing styles and formats in the long run. A search for marketing coach generates 462,000 results. This is one for the files. Lets now dive into ways to make your product pages and landing pages shine. I dont know what to say; Im speechless and happy and smiling. But writing often doesnt work like that. Yes, writers provide intangible services. Pay attention to details. Writing your own service description can feel hard. make readers feel the depth of the story I love how youve phrased that, Hassaan. I love your point about telling stories to help explain how technology makes a real difference to peoples lives. With a deep sigh, Helen sits down at her desk. It always goes back to touching the five senses to truly make an impact. Sign up to make the most of YourDictionary. For instance, if youre writing for a bank, then people expect straightforward, plain copy. This is pure gold! This works for anything, whether its the scenery in a fiction book, a product description on an ecommerce site, or the service page on your website. So even if youve used up your holiday allowance on lots of mini-breaks to Prague and Oslo, you can still find a little bit of the tropics in this recipe. AND, I do have a much better web site blog . To write descriptions that ooze personality, go beyond the obvious. In this excerpt from Jamaica Inn by Daphne du Maurier, notice the writer's choice of adjectives, adverbs, and verbs. The theory sounds good. If it really matters that much to you, ask them for their input and ask them to be specific in their comments. If you want to get this exciting products then visit the link https://pricetol.com/#. Hey Judih! 
Some of the most vivid and effective descriptive writing in music can be found in rap. But you dont have to do it alone. It wont be a pure product description, but more close to a product review. 126583. Download a PDF version for easier offline reading and sharing with coworkers. For those who understand German, here is the original text: So streng war der Winter, dass die Schindelngel auf den Dchern krachten, die armen Vgel im Schlaf von den Bumen fielen und Rehe, Hasen und Wlfe verwirrt bis in die Drfer flchteten. And my humble English translation: So severe was the winter that the shingle-nails were cracking in the roofs, the poor birds fell off the trees in their sleep, and deer, rabbits and wolves fled to the villages in confusion. Now thats a winter, is it? The painting was a field of flowers, blues and yellows atop deep green stems that seemed to call the viewer in to play. I love looking at the trees and listening to the birds. When you appeal to the senses, readers experience your content as if they can really see, feel, hear, smell or taste it. Hi Henneke, You have the most uncommon way of stirring my thoughts. Extremely cold? You are giving useful tips. Now I have to get to work changing the descriptions on the 600+ products I sell on my website! You make things simple and doable. Happy writing! 
It doesnt add personality, it adds corporate whimsy, which is artificial and pretentious. She wondered if it was because her airways were not functioning properly she could feel the little hairs in her nose freezing or if it was that in this degree of cold no molecules could permeate the air. Your cold examples made me shiver, and reminded me why I live in Florida. Writing about the technology was boring to outsiders. I recently came across an similar article from Springbord feel free to check out this article https://www.springbord.com/resources-blog?article=art-crafting-ecommerce-product-descriptions-sell. And it turned out to be a Bio piece if I were so bold as to use it. Thank you so much, Charlene, for your lovely compliment and for coming back to read my blog again! How To Write Product Descriptions To Grow Online Sales, Tired of scrolling? Do they not like your word choice? Because descriptive text is so powerful, many examples of it can be found in famous literature and poetry. The waves rolled along the shore in a graceful, gentle rhythm, as if dancing with the land. I really love your point about impact. I find that in different situations, I respond to different senses. Text isnt always the best way to describe your product. The right tone for copy always depends on the brand (or the writer) and who the audience is. Not everyone has to like you. Reading about the traveling in Alaska made me glad to live in Englandit might be wet and it might not be as sunny as Florida, but its warm compared to Alaska. It just means that I dont write bland copy. Helen is a marketing coach, and she tells herself she must, at last, write her coaching page. All of it is so logical, yet loads of businesses dont apply it. But, I know for certain that a couple people who I WANT to see the beauty in a personable, relatable, more fun style, just hate my work. This time I was lucky with the examples as I didnt need to go searching. The copywriters at Innocent know this, and they turn drinking a smoothie with pineapples, bananas and coconut into a sunny, sensory experience: () this drink tastes of sunshine. I found it very interesting, useful to buy any product online. Not everyone needs to like your writing, and the stronger your voice the more people will fall either in the love-your-writing or hate-your-writing camps. Isnt it fascinating how were all different? Business owners, marketers and copywriters all know the importance of writing product descriptions, but whats the best way to help reach your target audience? Secondly, this process doesnt need to make copy whimsical. Not sure what you mean about personalityis non negotiable. Reading doesnt feel like a task but such an enjoyment, it feels like my soul is nourished. From the moment you use a website builder and construct your sites design, think about how images and descriptions can work in harmony to tell your story to customers. I work super hard at taking constructive criticism, editing relentlessly, accepting #LetsGetRejected and doing the best I possibly can. Does your product have a backstory thats particularly special to you? Example added! Yes, I agree with you. If possible, show off your product in a visual that explains exactly what the product does. There is a beautiful winter description in the autobiography of German writer Joseph von Eichendorff, describing the winter of his birth (1787/88). What a glorious day this is, the sky is clear, the little waves on the ocean past the boardwalk are sparkling and dancing out of the bay, Ocean here we come. Good product descriptions can potentially influence a purchase decision. yeah,. Dont skimp on the details. Let us future-proof your backend. Thanks, as always, for your inspirational and educational posts! Crisp! Yes! Tune in for expert insights, strategies and tactics to help grow your business. Your examples shone with sensory details. Maybe I should re-read that book. Look at Google Search Console to identify popular terms and power words so you can improve SEO traffic to the product page. My appreciations. And yes, I enjoyed the thriller, especially the first 3/4 or so. Some of the ones I use and really like are http://www.oDesk.com & https://outsource.com Hope that helps! Now check your email to confirm your subscription. Good descriptive writing creates an impression in the reader's mind of an event, a place, a person, or a thing. For me this course undid 20+ years of misguided writing habits. I learned from this blog post that how choosing the right words can make readers feel the depth of the story. The sunset filled the sky with a deep red flame, setting the clouds ablaze. Thank you for inspiration. For any reader who cant imagine writing in a gustatory way, I recommend Chocolat by Joanne Harris. and Please try again. Il fait soleil. Im glad you enjoyed this post, and I appreciate your comment. Theres no doubt product descriptions can help take your business to the next level, but what should they say? :) The best marketers (and the best copywriters) are close to customers because customers can give them all the input they need, and if you pay attention they write your copy for you. It may seem daunting, but after some practice, it will become second nature and even (gasp!) Note how many details are in this description of the cold: Shed seen cold as a predator, made of the dark, as if it were alive. Whether its any good or if I use it or not seems immaterial. The following sentences provide examples of the concreteness, evocativeness and plausibility of good descriptive writing. How to describe a smell: 3 nose-tickling examples How vivid writing makes you unforgettable (case study) 4 ways to add pizzazz to boring topics. And when she does her best work, clients will rave about her, and her reputation will spread naturally. Hi Danielle- thanks for this post- Ive been working on this for a while now. Informative and inspirational as always! Im obviously in the minority, but this kind of writing is awful. Happy writing, Lorna! But it is the injection of the writers personality that brings life to a pile of written words to influence a reader. Since some online shoppers only scan text on websites, it might be helpful to use bullet points that cover the most important product details. A product description is a form of marketing copy used to describe and explain the benefits of your product. Im glad youre enjoying my blog posts. The old man was bent into a capital C, his head leaning so far forward that his beard nearly touched his knobby knees. Id really love an example- Ive got the features down pact. Its well written. Feel. I want to receive exclusive email updates from YourDictionary. Hi Henneke, I enjoyed the article and the metaphors (by the way, metaphor exercises were my favorites during the course!). I hope youll enjoy The Quality of Silence, too , Write. I tell stories. Even so, the cold shocked her; it was like plunging into a lake, not air. And youre right, this isnt a quick process. I enjoyed writing it, too . Is the imagery too strong? And one person has mentioned that my writing was too masculine (whatever that may be). Hennekes Enchanting Business Blogging course is as close as you will get to that without buying a plane ticket. Thank you for stopping by to leave a comment, Amy, and do say hello to Chuck. Contact | Comment Policy | Privacy Statement | Terms and Conditions | Copyright 2022 Enchanting Marketing Ltd. Tell a better story in your short product description paragraph by including tidbits of detail that prove why your product is better than the rest. You have to work a little harder to inject personality into your writing. Chances are it will be particularly special and endearing to your audience, too. 
The ecommerce product description formula works for most brands, but its only a starting point. It seems that smells can bring up strong memories for me. Thats where ..so you dont feel your partner, posterity, or pets when they wiggle about comes from , I dont think Im doing it right. Ha, yes! 
Loved how the author of the thriller personified the cold into a deadly beast, and how we can use the same principles in our copy (to positive effect!). Winter hit like a welterweight that year, a jabbing cold you thought you could stand until the wind rose up and dropped you to the canvas. All rights reserved. And heres how Vitamix applies the same technique, describing precisely why their mixers are durable: A key to long motor life is preventing it from overheating. I will say it helped to calm my otherwise anxious mind as I was so immersed in your vivid descriptions/writings. So, follow the three steps. When we take the time to stop and look more closely, we realize how much beauty we pass by. Unique, compelling copy makes your products more relevant for search engines and other marketing mediums that value original content. There are actually many services that you could hire to do this for you! Thank you, Chooki. Thank you for sharing your talent. How long should they be? Thank you for the post I love the sound of the waves . I appreciate your comments. Its so true; with all the content thats out there already, you NEED to add personality to your writing if you want to stand out. In descriptive writing, the author does not just tell the reader what was seen, felt, tested, smelled, or heard. Only they can describe it vividly enough. It was such a delight reading your post Henneke! In other words, it provides all the information and details of your product on your ecommerce site. "It was a cold grey day in late November. Let readers feel the personal impact. a winning position in chess in which you have put the other player's king under a direct attack from which it cannot escape, Keeping an open mind and opening your heart: useful phrases with open, 0 && stateHdr.searchDesk ? It cheers me up when people feel inspired to write after reading my blog. Pull out the content that is most important to them and find engaging, visual ways to get all the relevant information to them without any headache. It makes me happy that my writing inspires you to write. The mattress company: Purple.com. We make adjustments based on audience feedback, so were confident about the success of your content even before we start pitching. When editing, I remove these. The tone is more serious than the copy of Purple. Im looking forward to reading the next blog post. Every industry and online business is unique. How would you describe it so that they would understand how great it truly is? No filler. To our success! Thanks for the info, @nelly_grant:disqus this can definitely be outsourced! Have you considered what cold smells like?
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